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eCcommerce | GDS | IDS - fully integrated into the hotel management team
E-commerce | GDS | IDS
- Internet Reputation Management: we manage the hotel's on-line presence, have a program to increase good reviews and limit the challenging ones, place entries into blogs, forums, journals and then report on all of the hotel's presence once a month with recommended actions, issues that need to be addressed.
The hotel's on-line reputation affects 82% of all web based purchases of hotel rooms and a large part of the voice channel.
The hotel's reputation on-line controls the hotel's value to the "looker".
- Consortia and Travel Agent Communication: High value, affordable consortia communication programs. All artwork, landing pages, management and reporting included
This is communication direct to the travel agents via their consortia. Landing web page for further reference and measuring (required by Consortia as there can be no links to your own website with a Booking Engine)
Marketing, e- mail, web landing pages -- all work together for ROI.
- Travel Agent E-mail sends to your and our databases with all copy, artwork, and web landing pages for deeper, measurable response. To corporate and leisure, The Americas, UK and Europe. Completely personalized.
- GDS & IDS audit, re-write for revenue, re-image, and guided push-out
This is the most seen collateral that a hotel has and the most used database parts.
- The Hotel Website - re-write for markets and detailed, real Search Engine Optimization, re-design for markets and for sales follow through and transparency
- Holistic Revenue Management - this puts all the parts together on-line and in the sales office to drive revenue opportunities and maximize those opportunities through analysis and strategy. "Holistic Revenue Management" - looks at Sales effectiveness and sales goals, combined with audience types, rates associated with those audiences, packages associated with those audiences, negotiated rates for the corp. audience, and combines all that with what rate will the customer buy the hotel at - what is the hotel's Internet Reputation.
All the parts fitting together to drive revenue and occupancy to equal RevPAR Rate and rate strategy are directed so as to acquire new business through pairing the right rate with the right audience, and the right visibility.
Customer Relationship Management: CRM
- CRM - We clean the data, set it up for monthly direct mail, and e-mail for the none month anniversary of a stay. Letters are with a hand written greeting, hand written close, and combined with full color artwork on the hotel's letterhead. Mailed. Out of the hotel's hair.
- Data is always ready and coded for an immediate send by mail or e-mail.
Website Optimization - optimizing audience searchability and acceptance of rate
Independent hotels can beat the brands easily here. This is our opportunity.
- Most hotel websites leave almost of all the of the hotel's markets unattended to, therefore they are not being "brought" to the website by search phrases. Yes, you can bring in:
- neighboring towns
- corporations nearby
- schools nearby
- niche markets: fly fishing + hotel, good corporate rate free internet + hotel, elegant wedding, informal wedding, group meetings + boardroom.
- on-line concierge that sells and plans
- focus on staff - they are what the looker cares about, they are what your guest cares about. Differentiate yourself as an independent
- your own real review forum on a neutral review website that you ultimately control
- Meeting Calculator/Estimator on-line - the RFP is dead for the Meeting Planner. This is what is alive for the Meeting Planner - an instant estimate. Brings new business. Handles many "qualifications" so that the Sales Managers can close the business.