The Process
of managing hotels and resorts that do not want to hold on to the status quo.

A.
Identify the Challenges

Panetiere Analysis System - our templated process that pokes into every aspect of the property, all below the line and top of the line functions.  
This process includes our market opportunity deep dive from the whole team of Panetiere Marketing Advisors - hotel consultants.
- Market Strategy as realized from above.
- Action plans built out from above.

B.
Panetiere Blue Ocean Strategy - BoS

C
Panetiere Goals - 1,2, 3, 5, 10 year horizons

C.
Budgeting and Forecasting Detail - granular and zero based.

D.
Panetiere Pathways

E.
Marketing and Sales Plan – pathways and actions

F.
Panetiere Tools: as granular as our own on-line guest comments system and as expansive as change management skill.

G.
People – they are the best tool – our team. Passion and knowledge that sets up a “four lane highway” where it was just a lane to an abandoned lot.

What do we bring our owners right out of the box?
Operations

1. Leadership that is mentor based and team driven.
2. Best Practices that are right for the property, its market and its potential markets.
3. SOP’s that fit the property.
4. Payroll systems that control costs with the foresight of seven and fourteen day labor driver projections. We understand the drivers, respond and contain.
5. Department management through the discipline of check book expensing in each department.
6. Business plans that are pathways with actions.
7. Budgeting that is driven on the top line by each source of business and on the bottom line by individual department action plans.
8. Training programs for Front Desk, Reservations, and Housekeeping.
9. Guest Care Communications Program that gets ahead of the guest need.
10. Preventive maintenance plan.
11. Loss mitigation review.
12. Human Resource development and growth with measurement and 360 degree feedback.
1. Hire and retain for the innate talent. The skills can be learned; the talent not.
2. Incentivize and Engage with business participation tools, with learning, with advancement.
13. We look for the BLUE OCEAN of opportunity.
14. We bootstrap when it’s wanted, when the need is there. Our owners’ money is not the only investment tool.
15. Management presence and leadership in the community.
16. Get the fundamental controls right, then “surprise and delight”.

Sales and Catering
We grew up as sales consultants so we, of course, see Sales as the property’s revenue engine. The top line drives the bottom line.

1. Revenue Opportunity Analysis of all possible generators, of market moves, of new branches of business. That is what we do as Sales consultants.
2. Deep dive market analyses that look far from the current boxes.
3. Sales Plans that are pathways with set actions month by month. Measured. Re-tooled monthly.
4. Revenue and Sales budgets that work action by action, market audience by market audience.
5. Senior Sales Managers, Catering Managers, Conference Services, DOSM’s, DOC’s to re-build, to pinch hit, to rev-up. That is part of what we do-
   The Bench.
6. SOP's to fit.
7. Training to fit.
8. Reservations is sales and we treat it as such with its development based on best practices, training and measurement. Get this experience right and the guest is set up to be engaged.
9. Front desk is Sales and we treat it as such: get the arrival and departure right and that will be the core of Guest Care Communications.
10. Virtual Sales and Marketing Team - VSMT: we run our own off property, cost effective sales team that will be able to provide local and national sales with the best sales people at an affordable rate for the property.
11. Our own web-based CRM, booking, and funnel tool – OpenCRX on “mynationalsalesoffice.net”
12. Pooled outside sales calls in target cities.
13. Pooled Trade Show participation.
14. Get the fundamental controls right, then “surprise and delight”.

Marketing and Communications

1. Marketing plans that chart a path to the BLUE OCEAN of opportunity.
   
   “The competitor to be feared is the one who never bothers about you at all, but goes on making their business better all the time”.  - Henry Ford, Sr.

2. Marketing Plans built of measured month by month actions.
3. A Virtual Marketing Team – standing by to do the actions.
1. E-commerce masters.  GDS optimizers.
2. SEO masters.
3. Web designer and tow partner web groups.
4. Graphics designer.
5. Copy writers and editors.
6. E-mail systems.
7. “Bring Back”regular monthly guest communications.
8. Direct mail(yes, it works).
9. GCC – Guest Care Communications and Retention
10. IRM - Internet Reputation Management Program

1. Managing reviews and social media.
2. Blogs for market coverage.

4. Public Relations is contracted out as advisable.
5. Community Partnership programs
6. Giving Back programs.

Revenue Optimization - Opportunity and Capture

1. Analysis, Assessment, and Strategy.
2. Forms for strategy success – Forecasts and PACE.
3. Training.
4. The Virtual Revenue Management Team to do it or manage it. Partnering with Revenue Matters – led by Trevor Stuart Hill.
5. Voice channel reservations systems - partnering with NAVIS.

Accounting and Audit

1. We have our own team to handle this as needed.

Financial Strategy

1. We ask our owners to take the lead here while we assist with supporting data and resulting strategy.

Reporting to Ownership

1. Weekly overview updates from property management to ownership.
2. Monthly deep dive Performance Review with . . .
   Operations, Expense Controls, HR, Loss Mitigation,  Sales, Revenue Management, Marketing, Special Projects.
3. Quarterly asset measurement and development review.